Divya Delhi: The 15-minute meal delivery feature is missing from the Zomato app! Months ago, the business silently deleted the capability from the app. No announcement has been made about ending the 15-minute delivery service, and it's unclear if the super-fast delivery concept has been discontinued. It is admirable whether the action is part of a company strategy to avoid losses or a public health initiative. Ultra-delivery raises health concerns due to its fast food approach. “Cook time: 2 minutes, delivery time: 8 minutes” is the 15-minute fresh food delivery equation. In fact, a nutritious salad takes at least 10 minutes to prepare. Traditional meal must be prepared in advance to be delivered in 15 minutes. Customers may not care what they eat in the fast-paced metropolis because they just need to eat and rush. This will damage their health over time. Shantanu Deshpande, CEO of Bombay Shaving Company, wrote, “Frozen purees and curries and old vegetables heated and garnished with dhaniya to look fresh and slammed in some 2 wheeler who rides like Mad Max to your door in 10 min cos you couldn’t wait another 15 min or you were too lazy to chadhao a cooker of daal chawal,” describing ultra-fast delivery.