August 3, New Delhi (ANI): Techjockey's US launch marks a major milestone in its global growth strategy. The company targets US SMBs by investing USD 2 million in the next year and onboarding over 1000 dealers across key SaaS categories. We see the US as a dynamic market where purchasers are overwhelmed by software alternatives. Akash Nangia, Co-Founder, Techjockey, said AI-driven matching and deep human experience simplify this path for SMBs with limited IT resources. This is significant since an Indian company is entering the US market during uncertain trade relations. Concerns about trade obstacles arose after former President Donald Trump imposed 25% reciprocal tariffs on Indian imports. In such an unstable global context, Nangia said the US markets are still the largest and most revenue-friendly, thus the company diversifies operations there. He further noted that Indian SMBs are also driving SaaS demand. "A lot of SMBs in India, especially the smaller ones, Merchants, and the new generation are taking over these businesses, and even the older generation is now understanding the importance of digitalized data for themselves," he said, boosting software product demand. He stated that management software use cases and government push have increased software or SaaS product demand in the country. He noted that the Indian market is often misconstrued as price-sensitive when it is actually value-sensitive. While India's per capita income is lower than the US's, which reduces purchasing power, Indian customers are willing to pay more if they see good value in the product. For instance, software's role in boosting efficiency makes it valuable, and if customers understand this, they are prepared to invest in more expensive international products like Salesforce despite cheaper local alternatives. He argues that the US market is more service-sensitive. The company will establish a US sales, partnerships, and customer success team as part of its market-entry program.