Divya Delhi : The fourth ITB India will be place from 2–4 September 2025 at the Jio World Convention Centre in Mumbai under the theme “The Business of Experience: Curated Travel for Targeted Growth.” In conjunction with MICE Show India and Travel Tech India, the event provides a significant B2B platform for personalized, experience-driven travel solutions for Indian and South Asian markets. The theme unveiling was today at Le Meridien, New Delhi.ITB India 2025 will offer wellness, cinematic, spiritual, and cultural travel experiences with 400+ exhibitors, 600+ qualified buyers, and over 8,000 participants. India, Italy, Japan, Malaysia (Sarawak), Kenya, and Sri Lanka tourism bureaus, premier hotels, DMCs, airlines, and travel IT companies are key participants.“India and South Asia are becoming experience-first travel markets. “ITB India 2025 spurs innovation and strategic partnerships to meet this growing demand,” said Messe Berlin Asia Pacific Executive Director Darren Seah.ITB India 2025 will highlight numerous features to promote tailored travel. Experience Zones will let visitors try local food, wellness treatments, and virtual locations. Leadership associations including ADTOI, ATOAI, NIMA, and TIA will support the Buyer Elite Programme, which will match exhibitors with top buyers. Indian film tourism will be highlighted with panel talks, B2B meetings, and production house partnerships. These will be complemented by a dynamic conference program on AI-driven customisation, assessing ROI from curated experiences, and sustainable travel methods for experiential travelers.