Divya Delhi: The Kuberaa song launch event in Mumbai began with two back-to-back screenings of the film's trailer and the introduction of the new song Pippi Pippi Dum Dum Dum, leading to a spectacular evening. Superstar Nagarjuna Akkineni's touching explanation of why Kuberaa is dear to him was a highlight. Nagarjuna said onstage that the film came to him while he was looking for something new and important. This movie is special to me. It came to me when I was unsure of my next move. How should I proceed, as requested? I can't keep playing the same roles." With Kuberaa, he finally got to work with filmmaker Sekhar Kammula, and it didn't take much convincing. “Sekhar Kammula, whom I’ve wanted to work with for 15 years, asked me, ‘Would you like to do this role?’ I accepted without asking what he was offering.”