Divya Delhi: Samsung to lay off workers in India due to declining sales and increased competition.According to sources who spoke to Moneycontrol, Samsung is slashing positions in its Indian unit after a disappointing sales performance that has lowered the company's value and volume market share to their lowest levels in a decade. Sources say the corporation may lay off sales, marketing, and operations workers. One source stated job losses could be "high single digits". Others reported higher numbers. One source told Moneycontrol, "The numbers could go as high as 20% of the Indian workforce."Another insider said a restructuring in the smartphone, consumer electronics, and home appliances businesses would result in important executives leaving. He said Samsung has ceased hiring and is not hiring executives who have resigned.This comes as its Chennai factory workers go on an indefinite strike for the third day on Wednesday, halting TV, refrigerator, and washing machine production ahead of the holiday season.Samsung's management recently called the Indian team to South Korea to discuss concerns and restructuring, the person said.Competition from Xiaomi and Vivo, clashes with offline retailers, and the exit of senior sales and marketing leaders have exacerbated Samsung's problems.Samsung has lost up to 30 senior retail, marketing, and business development executives in recent quarters, many to Xiaomi, its main competitor. Sources said more executives in these roles may quit the company in the coming days.Offline merchants face differential pricing between online and large-format stores, smaller margins than Chinese competitors, and uncertainty over popular model availability. These issues persist.AIMRA submitted repeated letters to Samsung's President and CEO of South-West Asia, JB Park, and Corporate Executive Vice President of Mobile Division, Soon Choi. To simplify business, the letters asked more margins, consistent pricing, channel parity, no selected upgrades, greater sales support, or price cuts. These unaddressed concerns have caused a holiday inventory buildup.Samsung reclaimed the top smartphone spot in India in 2023 after overtaking Xiaomi in December 2022. In the April-June quarter of 2024, IDC, Counterpoint, and Canalys reported Samsung's volume drop to third. Samsung's smartphone shipments fell 15.4%, its third straight quarterly reduction, and its volume market share fell to 12.9%.According to Moneycontrol-sourced IDC statistics, its value market share decreased to 16% from 23% in the previous quarter and 21% a year earlier.